Work Experience
Director of Digital Strategy | 2026–Present
Director of Web Strategy | 2022–2026
Southeastern Louisiana University | Hammond, LA
Provide executive leadership for Southeastern Louisiana University’s digital communications ecosystem, directing strategy across web, social media, digital content, video, and email marketing to advance enrollment, engagement, and institutional goals. Lead a multidisciplinary team of four full-time employees and two student workers responsible for delivering engaging, accessible, and data-driven digital experiences across the university.
- Directed the full redesign of the university’s primary website and led a successful CMS migration to WordPress, improving site performance, usability, and editorial workflows.
- Lead the university’s digital strategy across web, social media, video, and digital content, ensuring a consistent brand experience and alignment with institutional goals.
- Manage and mentor a multidisciplinary team of four full-time employees and two student workers, providing strategic direction, project prioritization, and professional development.
- Developed an annual academic content roadmap to align digital storytelling with enrollment priorities and key institutional initiatives.
- Appointed as Southeastern’s Web Accessibility Coordinator, leading a campus-wide effort to bring all digital assets into compliance with WCAG 2.2 AA standards, ensuring an inclusive, accessible experience for all users.
- Launched and managed Google Ads campaigns targeting graduate programs, contributing to a measurable increase in graduate enrollment and program visibility.
- Created and implemented comprehensive website governance and accessibility policies to establish standards for quality, consistency, and compliance across all university digital properties.
- Oversee the university’s social media strategy, email marketing platform, and digital communications initiatives, strengthening audience engagement and supporting institution-wide campaigns.
- Implemented a university-wide events calendar platform, improving campus communication and event promotion.
- Lead regular training for campus content contributors on accessibility, SEO, content strategy, usability, and brand standards.
- Leverage Google Analytics, Search Console, heatmapping software, and other performance metrics to guide digital strategy and drive continuous improvement across all digital channels.
- Day-to-day support for website updates, revisions, and user requests to ensure timely and accurate content.te content.
Social and Digital Marketing Manager
Stirling Properties | Covington, LA | November 2015 – July 2022
Led digital marketing and communications efforts for a regional commercial real estate firm, overseeing corporate and property-level digital presence across websites, social platforms, email, and internal systems.
- Led the complete redesign and migration of eight company websites to a new content management system (WordPress), transforming the firm’s digital presence with modern, user-friendly, and mobile-optimized platforms. Oversaw all phases of the project—from planning and architecture to launch—ensuring brand consistency, content integrity, and improved SEO performance. Additionally, managed all ongoing website updates and content changes to maintain accuracy and relevance across all sites.
- Developed and executed comprehensive social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and the corporate blog—enhancing brand visibility and audience engagement for both Stirling Properties and its managed retail centers.
- Monitored daily social performance metrics and created quarterly analytics reports tracking audience growth, engagement, impressions, and campaign outcomes.
- Oversaw email marketing strategy and execution via Mailchimp, supporting corporate communications, announcements, and property marketing initiatives.
- Served as primary administrator for the company’s intranet platform, managing content, graphics, employee access, and providing ongoing training and support for staff.
- Supported the Marketing department with the design and production of branded materials, including marketing packages, advertisements, and event collateral.
- Utilized Google Analytics and Google Ads to guide campaign targeting, performance monitoring, and continuous digital optimization.
Web Designer
POOLCORP | Covington, LA | January 2011 – November 2015
Provided comprehensive web design and development support for POOLCORP and Swimmingpool.com, enhancing digital assets across multiple platforms to boost brand presence and user engagement.
- Led design of corporate and subsidiary websites, including the creation of numerous industry-specific mini-sites using Drupal CMS, including custom template development.
- Implemented responsive web design on Swimmingpool.com, ensuring optimal usability across devices and improved SEO performance.
- Optimized site architecture and navigation to enhance search engine visibility and user experience.
- Managed and configured the Crowd Compass Mobile Event App for the company’s International Sales Conference, facilitating enhanced attendee engagement and event coordination.
- Designed and coded email marketing campaigns, scheduling communications through Mailchimp to support marketing initiatives.
- Expanded the company’s social media presence by creating targeted content and graphics across platforms including Instagram, Facebook, Twitter, and Google+.
- Developed digital advertising assets such as website banner ads and Facebook advertisements, aligning creative output with brand strategy.
Early Career Highlights
- Design & Advertising – Rags Land | 2007 – 2008
Designed national print catalogs, direct mail campaigns, and weekly email marketing for a children’s clothing brand. Maintained and updated the e-commerce website using Miva Merchant and contributed to seasonal product development, including garment design and fabric selection. - Production Artist – Keating Magee Advertising | 2008
Produced print and digital assets for regional advertising campaigns, including brochures, banner ads, and websites. Supported rapid turnaround projects and contributed to campaign concept development alongside the creative team. - Freelance Website & Graphic Designer | 2009 – 2010
Provided web and branding design for clients across industries including retail, publishing, and public relations. Built custom websites using HTML/CSS, developed logos, and created promotional materials. Notable projects included novel cover art for author Jennifer Comeaux and contract work for advertising agencies. - Graphic Designer – St. Tammany Parish Government | 2009 – 2011
Designed and maintained parish websites and digital communications, including a Hurricane Katrina recovery site and email newsletters for multiple departments. Produced print materials and developed branding for government programs. Supported public outreach through digital design, vendor coordination, and procurement management.
Skills & Software Summary
Web & Digital Strategy: Website redesign and CMS migration (WordPress, Drupal, Miva Merchant), content governance, accessibility (WCAG 2.2 AA compliance), SEO optimization, mobile-responsive design
Design Tools: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Dreamweaver)
Front-End Development: HTML, CSS
Email Marketing & Automation: Campaign Monitor, Mailchimp, email design and campaign scheduling
Analytics & Advertising: Google Analytics, Google Ads, Google Tag Manager, performance reporting, campaign optimization
Project Management & Collaboration: Cross-functional team leadership, contributor training, stakeholder communication
Education
Louisiana State University 2003 – 2007 Baton Rouge, LA
- B.A. Mass Communications, with concentration in Advertising
- Minor in Latin and a Minor in Classical Studies