Strategic Websites, Built to Perform

I’m a web strategist and designer based in South Louisiana, helping organizations create accessible, high-performing digital experiences. I lead enterprise website strategy, redesigns, and CMS migrations that balance strong visual design with usability, governance, and long-term sustainability.

Sarah headshot

Featured Work

Here’s a look at some of the websites, digital experiences and design projects I’ve helped bring to life.

  • Southeastern

    Southeastern

    Led the redesign and WordPress migration of Southeastern Louisiana University’s website, improving usability, accessibility, and editorial workflows across thousands of pages. Directed strategy, governance, and high-priority page migrations while ensuring WCAG 2.1 AA compliance.

  • Book Cover Design

    Book Cover Design

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    Created The Ice Series and Gold Rush book covers, combining photography, custom graphics, and typography to visually capture the stories.

  • Stirling Properties

    Stirling Properties

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    Redesigned and built StirlingProp.com and eight affiliated property sites, creating a scalable, mobile-friendly multi-site WordPress ecosystem to support marketing and leasing initiatives.

Areas of Expertise

I bring a holistic approach to digital work — blending strategy, design, accessibility, and data to create websites that perform and scale.

Website Strategy & Governance

I lead website strategy initiatives that align user needs with institutional goals. My work includes governance models, content standards, and workflows that support large, decentralized teams..

Accessibility & Compliance

I specialize in building and maintaining WCAG 2.2 AA compliant websites, integrating accessibility into design systems, content practices, and long-term governance.

Analytics & Optimization

I use analytics and user behavior data to inform design decisions, measure performance, and continuously improve digital experiences.

Visual Design

I design intuitive, user-centered digital experiences grounded in usability best practices. From wireframes to polished interfaces, I focus on clarity, accessibility, and visual cohesion.

CMS & Platform Management

I manage complex WordPress and Drupal ecosystems, leading platform migrations, template development, and scalable content architectures.

SEO & Digital Marketing

I integrate SEO and digital marketing strategy into website planning — ensuring content is discoverable, measurable, and aligned with broader campaign goals.

“It’s kind of fun to do the impossible.”

Walt Disney