Website Redesign & WordPress Migration
Southeastern.edu
Southeastern Louisiana University | 2025
Role: Director of Web Strategy
Timeframe: 2022–Present
Overview
Led the redesign and CMS migration of Southeastern Louisiana University’s primary website, improving usability, accessibility, and site performance across thousands of pages.
My Role & Approach
- Directed website strategy and governance, building user permissions to mirror previous CMS workflows
- Worked with my team on migrating high-priority marketing pages; partnered with a third party for the full site migration
- Conducted Google Analytics research to prioritize content and optimize architecture
- Designed templates and workflows focused on accessibility, usability, and mobile responsiveness
- Trained contributors on WCAG 2.1 AA accessibility standards
Results
- Launched a modern, accessible website with standardized governance and improved editorial workflows
- Enhanced usability, mobile responsiveness, and compliance across thousands of pages
- Enabled more efficient content management for critical marketing pages
Tools & Technologies
WordPress • Google Analytics • Adobe Creative Suite • Accessibility Auditing Tools