Website Redesign & Digital Optimization
Swimmingpool.com and PoolCorp.com
PoolCorp
Role: Web Designer
Timeframe: 2011-2015
Overview
Redesigned and managed corporate and subsidiary websites, improving usability, search performance, and mobile responsiveness. Created industry-specific mini-sites and optimized digital assets to support marketing and customer engagement.
My Role & Approach
- Designed and coded all site templates and layouts using Drupal CMS
- Implemented responsive design to improve mobile usability
- Optimized site architecture, navigation, and SEO performance
- Built and managed mini-sites for multiple business divisions
- Developed digital advertising assets and email campaigns
- Managed social media content and graphics across platforms
Results
- Modernized POOLCORP and Swimmingpool.com digital presence
- Improved mobile and desktop usability
- Streamlined content updates and marketing workflows
- Enhanced brand consistency across corporate and mini-sites
Tools & Technologies
Drupal • HTML • CSS • Adobe Creative Suite • Mailchimp • Social Media Platforms