Website Redesign & Multi-Site Migration
Stirlingprop.com
Stirling Properties | 2017
Role: Social and Digital Marketing Manager
Timeframe: 2015–2022
Overview
Led the redesign and WordPress migration of Stirling Properties’ corporate website along with eight affiliated property sites, modernizing the company’s digital presence and supporting leasing and marketing initiatives.
My Role & Approach
- Designed and built all websites, including templates, layouts, and front-end styling
- Reworked site architecture to support property marketing, leasing, and tenant resources
- Partnered with corporate and property teams to define content and functionality needs
- Managed content audits, cleanup, and SEO-focused migration
- Implemented mobile-responsive design and conversion-focused page structures
- Configured CMS functionality, plugins, and user roles
- Integrated analytics tracking to monitor engagement and performance
Results
- Launched a modern, mobile-optimized multi-site web ecosystem
- Improved usability and search visibility across corporate and property brands
- Streamlined marketing workflows and property promotion
- Delivered a scalable platform to support portfolio growth
Tools & Technologies
WordPress • Google Analytics • Mailchimp • Adobe Creative Suite • HTML • CSS